More Exposure – More Customers – More Wins For Your Business
SEO… 5 Reasons How It Helps My Business
Over 81% of people perform some type of online research before making a purchase. This statistic alone shows that without SEO, your business can be at a significant disadvantage.
Creating and maintaining a digital presence can open up new opportunities for your business. Having a web presence gives you the ability to promote your products or services nationally and internationally.
As the digital marketing landscape has grown, SEO became necessary to help companies stand out from their competition. Simply put, SEO is a collection of techniques and practices that improves the ranking of a website in search engine results. Organic SEO has many components including audits, reports, developing a keyword strategy, analyzing competitors, writing high-quality content, developing backlinks and more.
The popularity of SEO has exploded among businesses because it offers so many benefits.
1. SEO Builds Credibility
Establishing authority on Google and other search engines is influenced by optimized on-page content, positive user behavior and quality backlink profiles. This takes time to develop your domain authority. Many people get upset when they aren’t seeing results online after three months. PPC can offer some short-term success (70-80% of people ignore paid search results, choosing instead to click on organic search results.) but this statistic drives home the point that a powerful SEO strategy is king. Putting in the effort to make your brand a credible resource requires time, effort, commitment and patience.
A powerful SEO strategy is crafted to lay a strong foundation of a website having a fluid, smooth user experience. Such a website must be easily discoverable in search. It is reliant on the credibility and trust in the brand’s digital properties.
2. SEO Drives More Prospects To Your Site
Organic search is invaluable in determining the performance of a website. Your website is a vital piece in the buyer funnel and SEO allows you to target your audience so that potential buyers will find you. Higher visibility means more users will find your website and discover your products or services.
Behind the scenes, Google’s spiders and bots interpret that as your business is a trusted resource. In return, Google elevates your ranking on its search engine.
3. SEO Promotes Your Organization 24/7
Ranking well online basically promotes your business 24/7. When you think about the fact that Google computes around 60,000 searches per second, (yes, you read that right..per second) SEO allows those shoppers to find you anytime day or night. SEO also allows your business to build connections with users on their terms. Your brand reaches them when they are actively looking for what you offer.
4. SEO Boosts Other Online Campaigns
Many don’t realize that other campaigns work synergistically with SEO. For example, if you have a lead generator on your website where you are able to capture email addresses, the success of SEO causes more qualified leads to visit your site which, in turn, gives more potential for more subscribers to join your email list. Social media is important as well. Not only because you can capture followers but social media engagement also helps boost your online ranking.
5. Helps To Beat Your Competitors
If you’re wondering how your top competitors rank so well online, I guarantee you they are allocating a significant portion of their marketing budget to SEO.
When your site doesn’t appear in top listings, you are losing potential profits. Searches made for your products or services are being lost to your competitors when your website doesn’t appear. SEO is essential to compete and stay ahead of your competitors online.
On First Page Inc – Atlanta, GA
SEO Internet Marketing, Web Design, Digital Marketing
PHONE: (470) 231-9885
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3 Reasons Why Internet Marketing Is So Important?
1. It enables people who are actively searching the internet for your service or product, to find you. Not just when they are searching for your company by name but also when they are searching for goods or services that your company provides.
2. It helps your organization remain highly competitive in today’s online environment.
3. SEO/SEM Internet marketing attracts more prospects to your business than nearly any other form of marketing available.