DIGITAL MARKETING | PTC

YOUR CUSTOMERS ARE ONLINE. ARE YOU THERE?

Grow your business
with digital advertising

Digital ads are a powerful way to promote your business online. From search engines to social media and websites, digital advertising places your message where your customers are already spending their time. With digital ads, you can put your message directly in front of the people who need what you offer.

Digital ads let you target specific groups of people based on their interests, behaviors, and demographics. Here’s how it works:

✅ Targeting by Interests and Behavior: Platforms like Google, Facebook, and Instagram collect data on what people search for, like, and engage with. You can use this data to show your ads to people already interested in products or services like yours.

✅ Using Keywords: You can choose keywords related to your business on search engines. When someone searches for those terms, your ad appears at the top of the results.

✅ Demographic Targeting: You can narrow down your audience by age, gender, location, or even job title. For example, if you run a local bakery, you can target people in your city who love desserts.

✅ Retargeting: Ever noticed ads for something you looked at online? That’s retargeting! It reminds people about your business after they’ve visited your website or interacted with your content.

By combining these tools, digital ads ensure your message reaches the right people at the right time, making your marketing more effective and efficient.

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OUR PROCESS

Discovery & Goal Setting

We start by getting to know your business inside and out. In this phase, we:

Clarify your goals (leads, sales, traffic, awareness, etc.)

Identify your ideal customers and where they spend time online

Align on timelines, ad budget, and key performance indicators (KPIs)

Campaign Setup & Launch

This is where strategy meets execution:

Set up campaigns, targeting, and budgets inside ad platforms

Install all necessary tracking (Meta Pixel, Google Tag Manager, etc.)

Test all links, forms, and conversion tracking before launch

Go live and start collecting data immediately

Research & Strategy Development

With your goals defined, we dig into the data:

Analyze your competitors and market trends

Identify high-converting keywords and audience segments

Select the best ad platforms for your brand (Google, Meta, LinkedIn, YouTube, etc.)

Outline your campaign funnel—from first click to conversion

Ongoing Management & Optimization

Once campaigns are live, we don’t “set it and forget it.” We:

Monitor performance daily and adjust based on real-time data

A/B test ad copy, creatives, and audience segments

Shift budgets to top-performing ads to maximize ROI

Keep a pulse on what’s working and why

Creative & Campaign Planning

We map out your entire campaign experience

Write compelling ad copy and headlines that get clicks

Design high-converting graphics and video ads

Build (or optimize) landing pages to convert traffic into leads or sales

Strategize multiple ad sets for testing different audiences and messages

Reporting & Collaboration

You’ll never wonder how your ads are doing. We provide:

Clear, easy-to-understand reports with insights that matter

Strategy calls to walk through results and plan next steps

Full transparency with performance metrics and platform access